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Authenticity: What Consumers Really Want by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: Boston Harvard Business Review Press 2007
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 GIL. 
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Cheap: The High Cost of Discount Culture by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New Delhi Penguin Books India (P) Ltd. 2009
 
Availability: Items available for loan: Institute of Management (1)Call number: 381.1490973 SHE. 
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Consumer Adoption and Usage of Broadband by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: London IRM Press 2008
 
Availability: Items available for loan: Institute of Management (1)Call number: 384 DWI. 
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Consumer Behavior by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: Hyderabad ICFAI 2005
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 CON. 
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Consumer Behavior by 
Edition: 8th ed 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: Delhi Pearson Education (Singapore) Pte. Ltd. 2004
 
Availability: Items available for loan: Institute of Management (2)Call number: 658.8342 SCH, ... 
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Consumer Behavior by 
Edition: 9th ed 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 2009
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH. 
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Consumer Behavior by 
Edition: 5th ed 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New Delhi Cengage Learning Pvt. Ltd. 2010
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 HOY. 
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Consumer Behavior: An Asia Pacific Approach by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: Australia Thomas Brooks 2006
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 BLA. 
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Consumer Behavior: Concepts, Applications and Cases by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New Delhi Vikas Publishing House Pvt. Ltd. 2010
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 RAJ. 
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Consumer Behaviour by 
Edition: 10th ed 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New Delhi Dorling Kindersley (India) Pvt. Ltd. 2010
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 SCH. 
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Consumer Behaviour: Applications in Marketing by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2009
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 EAS. 
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Consumer Behaviour: Insights from Indian Markets by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New Delhi PHI Learning Private Limited 2010
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 MAJ. 
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Consumer Behaviour: Text and Cases by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: Delhi Wisdom Publications 2008
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 GAU. 
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Contagious: Why Things Catch On by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: New York Simon & Schuster 2013
 
Availability: Items available for loan: Institute of Management (1)Call number: 659.133 BER. 
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Elite China: Luxury Consumer Behavior in China by 
Material type:  Text; Format: 
                    print
                ; Literary form: 
                    Not fiction 
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008
 
Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 LU. 
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