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Customer Intelligence: from Data to Dialogue by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley & Sons Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.834 KEL.

Neuromarketing: A Peep into Customers' Minds by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Private Limited 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.8001 SHA.

Hooked: How to Build Habit-Forming Products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio/Penguin 2014
Availability: Not available: Institute of Management: Checked out (1).

Corporate Branding: Areas, Arenas and Approaches by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 COR.

Lean Startup: How Constant Innovation Creates Radically Successful Businesses by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom Penguin Books 2011
Availability: Items available for loan: Institute of Design (1)Call number: 658.11 RIE.

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