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181. The Philosophy of Branding: Great Philosophers Think Brand by Thom Braun

by Braun, Thom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2004Availability: Items available for loan: Institute of Management [Call number: 658.827 BRA] (1).

182. Planning and Managing Public Relations Campaigns: A-Step-by Step Guide; PR in Practice Series by Anne Gregory

by Gregory, Anne.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2000Availability: Items available for loan: Institute of Management [Call number: 659.2 GRE] (1).

183. Practical Benchmarking: A Manager's Guide to Creating Competitive Advantage by Sarah Cook

by Cook, Sarah.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: Institute of Management [Call number: 658.402 COO] (1).

184. Practical Facilitation: A Toolkit of Techniques by Christine Hogan

by Hogan, Christine.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2003Availability: Items available for loan: Institute of Management [Call number: 658.3124 HOG] (1).

185. A Practical Guide to Integrated Marketing Communications: Planning and Developing A Strategy by Tom Brannan

by Brannan, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1998Availability: Items available for loan: Institute of Management [Call number: 658.45 BRA] (1).

186. Practical Marketing and Public Relations for the Small Business by Moi Ali

by Ali, Moi.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2002Availability: Items available for loan: Institute of Management [Call number: 658.8 ALI] (1).

187. Preparing the Perfect CV: How to Make a Great Impression and Get the Job you Want by Rebecca Corfield

by Corfield, Rebecca.

Edition: 5th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2010Availability: Items available for loan: Institute of Management [Call number: 650.14 COR] (1).

188. The Professional Recruiter's Handbook: Delivering Excellence in Recruitment Practice by Jane Newell Brown and Ann Swain

by Brown, Jane Newell | Swain, Ann.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2012Availability: Items available for loan: Institute of Management [Call number: 658.3111 BRO] (1).

189. The Professional's Guide to Business Development: How to Win Business in the Professional Services by Stephen Newton

by Newton, Stephen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2013Availability: Items available for loan: Institute of Management [Call number: 658 NEW] (1).

190. Profit Brand: How to Increase the Profitability, Accountability and Sustainability of Brands by Nick Wreden

by Wreden, Nick.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2005Availability: Items available for loan: Institute of Management [Call number: 658.827 WRE] (1).

191. Public Relations: A Practical Guide to The Basics by Philip Henslowe

by Henslowe, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1999Availability: Items available for loan: Institute of Management [Call number: 659.2 HEN] (1).

192. Questionnaire Design by Paul Hague

by Hague, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1998Availability: Items available for loan: Institute of Management [Call number: 001.433 HAG] (1).

193. Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research by Ian Brace

by Brace, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2004Availability: Items available for loan: Institute of Management [Call number: 658.83 BRA] (1).

194. Raising Finance: A Practical Guide to Starting, Expanding and Selling Your Business by Paul Barrow

by Barrow, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2005Availability: Items available for loan: Institute of Management [Call number: 658.15224 BAR] (1).

195. [re]inventing the Brand: Can Top Brands Survive the New Market Realities? by Jean-Noel Kapferer

by Kapferer, Jean-Noel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2001Availability: Items available for loan: Institute of Management [Call number: 658.827 KAP] (1).

196. The Retail Champion: 10 Steps to Retail Success by Clare Rayner

by Rayner, Clare.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 2012Availability: Items available for loan: Institute of Management [Call number: 658.87 RAY] (1).

197. Reward Management: A Handbook of Remuneration Strategy and Practice by Michael Armstrong and Helen Murlis

by Armstrong, Michael | Murlis, Helen.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1991Availability: Items available for loan: Institute of Management [Call number: 658.32 ARM] (1).

198. Reward Management: A Handbook of Remuneration Strategy and Practice by Michael Armstrong and Helen Murlis

by Armstrong, Michael | Murlis, Helen.

Edition: 4th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1998Availability: Items available for loan: Institute of Management [Call number: 658.32 ARM] (1).

199. The Sales Promotion Handbook by Chris Brown

by Brown, Chris.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1999Availability: Items available for loan: Institute of Management [Call number: 658.82 BRO] (1).

200. Sales Promotion: How to Create and Implement Campaigns that Really Work by Julian Cummins

by Cummins, Julian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1998Availability: Items available for loan: Institute of Management [Call number: 658.82 CUM] (1).

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