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1. Basic Marketing Research: A Decision - Making Approach by Naresh K. Malhotra and Mark Peterson

by Malhotra, Naresh K | Peterson, Mark.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658.83 MAL] (1).

2. Business Process, Modeling, Simulations and Design by Manuel Laguna and Johan Marklund

by Laguna, Manuel | Marklund, Johan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658.40352 LAG] (1).

3. Data and Text Mining: A Business Applications Approach by Thomas W. Miller

by Miller, Thomas W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 006.312 MIL] (1).

4. Effective Small Business Management: An Entrepreneurial Approach by Norman M. Scarborough and Thomas W. Zimmerer

by Scarborough, Norman M | Zimmerer, Thomas W.

Edition: 8th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2006Availability: Items available for loan: Institute of Management [Call number: 658.022 SCA] (1).
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5. Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer and R. Duane Ireland

by Barringer, Barringer R | Ireland, R. Duane.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658.022 BAR] (1).

6. Implementing B2B Commerce with NET: A Guide for Programmers and Technical Managers by Lyn Robison

by Robison, Lyn.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2002Availability: Items available for loan: Institute of Management [Call number: 658.4038001 ROB] (1).

7. Innovation Acceleration: Transforming Organizational Thinking by Donald F. Kuratko, Michael G. Goldsby and Jeffrey S. Hornsby

by Kuratko, Donald F | Goldsby, Michael G | Hornsby, Jeffrey S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2012Availability: Items available for loan: Institute of Management [Call number: 658.4063 KUR] (1).

8. Innovation That Fits by Michael Lord, Donald Debethizy and Jeffrey Wager

by Lord, Michael | Debethizy, Donald | Wager, Jeffrey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658.4063 LOR] (1).

9. Intercultural Business Communication by Lillian H. Chaney and Jeanette S. Martin

by Chaney, Lillian H | Martin, Jeanette S.

Edition: 6th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2014Availability: Items available for loan: Institute of Management [Call number: 395.52 CHA] (1).

10. International Accounting by Frederick D. S. Choi and Gary K. Meek

by Choi, Frederick D. S | Meek, Gary K.

Edition: 5th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 657.96 CHO] (1).

11. Jeffrey Gitomer's Little Platinum Book of Cha-Ching!: 32.5 Strategies to Ring your own (Cash) Register of Business and Personal Success by Jeffrey Gitomer's

by Gitomer's, Jeffrey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2007Availability: Items available for loan: Institute of Management [Call number: 650.1 GIT] (1).

12. Management Skills for Everyday Life: The Practical Coach by Paul J. Caproni

by Caproni, Paul C.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658 CAP] (1).

13. A Manager's Guide to Project Management: Learn How to Apply Best Practices by Michael B. Bender

by Bender, Michael B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2010Availability: Items available for loan: Institute of Management [Call number: 658.404 BEN] (1).

14. Market-Based Management: Strategic for Growing Customer Value and Profitability by Roger J. Best

by Best, Roger J.

Edition: 4th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658.8 BES] (1).

15. Marketing: An Introduction by Gary Armstrong and Philip Kotler

by Armstrong, Gary | Kotler, Philip.

Edition: 8th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2007Availability: Items available for loan: Institute of Management [Call number: 658.8 ARM] (1).

16. Marketing Ethics: Cases and Readings by Patrick E. Murphy and Gene R. Laczniak

by Murphy, Patrick | Laczniak, Gene R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2006Availability: Items available for loan: Institute of Management [Call number: 658.8 MUR] (1).

17. Mathematics of Interest Rates and Finance by Gary L. Guthrie and Larry D. Lemon

by Guthrie, Gury L | Lemon, Larry D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2004Availability: Items available for loan: Institute of Management [Call number: 332.0151 GUT] (1).

18. The Mind and Heart of the Negotiator by Leigh L. Thompson

by Thompson, Leigh L.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658.4052 THO] (1).

19. The Momentum Effect: How to Ignite Exceptional Growth by J. C. Larreche

by Larreche, J. C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2008Availability: Items available for loan: Institute of Management [Call number: 658.401 LAR] (1).

20. Operations and Process Management: Principles and Practice for Strategic Impact by Nigel Slack, Stuart Chambers, Robert Johnston and Alan Betts

by Slack, Nigel | Johnston, Robert | Chambers, Stuart | Betts, Alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Pearson Education, Inc. 2006Availability: Items available for loan: Institute of Management [Call number: 658.577 SLA] (1).

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