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1.
Legends in Strategic Marketing: Rajan Varadarajan: Vol. 1 Strategic Marketing and Strategic Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

2.
Legends in Strategic Marketing: Rajan Varadarajan: Vol. 2 Strategic Marketing and Innovation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

3.
Legends in Strategic Marketing: Rajan Varadarajan: Vol. 3 Strategy and Performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

4.
Legends in Strategic Marketing: Rajan Varadarajan: Vol 4. Inter-organizational Cooperation and Interactive Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

5.
Legends in Strategic Marketing: Rajan Varadarajan: Vol. 5 Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publication India Pvt. Ltd. 2018
Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.802 VAR.

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