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1.
The Advertising Business: Operations Creativity Media Planning Integrated Communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks Sage Publications 1999
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 ADV.
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2.
How Advertising Works: The Role of Research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 1998
Availability: Not available: Institute of Management: Checked out (1).

3.
How to Use Advertising to Build Strong Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 1999
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 HOW.
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4.
International Advertising: Realities and Myths by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2000
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 INT.

5.
The Ultimate Secrets of Advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications 2002
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 JON.

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