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1. Advanced Database Marketing: Innovative Methodologies and Applications for Managing Customer Relationships Ed by Kristof Coussement, Koen W. De Bock and Scott A. Neslin

by Coussement, Kristof [Editor] | [Editor] | Neslin, Scott A [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: England Gower Publishing Limited 2013Availability: Items available for loan: Institute of Management [Call number: 658.812 ADV] (1).

2. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk

by Verhoef, Peter C | Kooge, Edwin | Walk, Natasha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2016Availability: Items available for loan: Institute of Management [Call number: 658.83 VER] (1).

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