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Marketing Destinations and Venues for Conferences, Conventions and Business Events

By: Contributor(s): Material type: TextTextSeries: Books in the Events Management SeriesPublication details: Routledge 2016 OxonEdition: 2nd edDescription: 295pISBN:
  • 9781138852150
DDC classification:
  • 338.4 ROG
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Holdings
Item type Current library Item location Collection Call number Status Date due Barcode Item holds
Book Book NIMA Knowledge Centre 9th Floor Reading Zone General 338.4 ROG (Browse shelf(Opens below)) Available M0033408
Total holds: 0

1. The Role of Marketing and Selling in the Convention and Business Events Sector
2. Marketing Planning for Destinations and Venues
3. Non-Personal Marketing Communications for Destinations and Venues: Principles and Practice
4. Personal Marketing Communications for Destinations and Venues: Principles and Practice
5. Sales Strategies for Destinations and Venues: Principles and Practice
6. The Marketing Environment for Destination Marketing Organisations
7. The Marketing Environment for Venues
8. Building Effective Partnerships
9. Current Initiatives in the Conferences, Conventions and Business Events Sector

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