The Routledge Companion to Contemporary Brand Management

Contributor(s):

Dall'Olmo Riley, Francesca [Editor]
Singh, Jaywant [Editor]
Blankson, Charles [Editor]

Material type: Text

TextSeries: Routledge Companions to Business, Management and AccountingPublication details: Routledge 2016 OxonDescription: 583pISBN:

9780415747905

Subject(s):

Branding (Marketing) - Management - Internet marketing

DDC classification:

658.827 ROU

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 ROU (Browse shelf(Opens below))	Available		M0033822

Total holds: 0

1. What is a brand and how do we measure its market performance?
2. Strategic brand management
3. Managing brand communication
4. Branding to different audiences
5. Branding different entities/products

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)