Agri-input Marketing in India

By:

Venugopa, Pingali

Contributor(s):

Kaundinya, Ram

Material type: Text

TextPublication details: 2014 Sage Publications India Pvt. Ltd. New DelhiDescription: 246pISBN:

9788132117711

Subject(s):

Agricultural industries - India - Marketing

DDC classification:

338.10954 VEN

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	9th Floor Reading Zone	General	338.10954 VEN (Browse shelf(Opens below))	Available		M0030393

Total holds: 0

Introduction: Agri-input market at crossroads
Agricultural situation in India and agri-inputs
Land: the fixed factor of production
Government policies: creating an environment for input usage
Improve agronomic potential
Infrastructure development : removing constraints
Agricultural extension programs in India
Adoption: the beginning of the agri-input sector
Agri-input market : current competitive situation
Buying behavior for inputs
Impact of agri-input usage in india
Sustainable agriculture : new objective
Strategies for agri-input marketing (basis for positioning strategy)
Technical knowledge-based marketing (basis for product and pricing strategy)
Building trust through knowledge transfer (basis for promotion strategy)
Integrated agri-input supply model (basis for place strategy)
Future directions (implementation aspects).

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