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1.
27 Brand Practices: Twenty Seven Action Packed Strategies for Building Winning Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan India Ltd. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP.

2.
Accidental Branding: How Ordinary People Build Extraordinary Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 VIN.

3.
Advertising and Brand Building: Principles and Case Studies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi New Century Publications 2012
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 PON.

4.
B2B Brand Management: with the Cooperation of Ines Michi by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Springer Berlin Heidelberg 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KOT.

5.
Become the Brand of Choice by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Jaico Publishing House 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAR.

6.
Brand Babble: Sense and Nonsense about Branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Thomson Texere 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SCH.

7.
Brand Communication: Contemporary Approaches by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The ICFAI University Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

8.
Brand Enigma: Decoding the Secrets of Your Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley and Sons 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRU.

9.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by
Edition: Expanded Edition with 220-Word Brand Glossary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA New Riders (Pearson), Berkeley 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 NEU.

10.
Brand India: Master Images and Narratives in the Backdrop of Globalism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi B. R. Publishing Corporation 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MON.

11.
The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England John Wiley & Sons Ltd. 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 GRA.

12.
Brand Leadership by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 2000
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 AAK.

13.
Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel Books 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 VER.

14.
Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Rajat Publication 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHA.

15.
Brand Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Ane Books Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 SAG.

16.
Brand Management: 101 Lessons from Real - World Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Wiley India (P) Ltd. 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 DHA.

17.
The Brand Management Audit: A Six-Step Approach to Evaluating the Business Performance of Any Brand and its Importance to Your Company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Cambridge Strategy Publications Ltd. 2003
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KNI.

18.
The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2002
Availability: Not available: Institute of Management: Withdrawn (1).

19.
The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 VAN.

20.
Brand Management: Perspectives and Practices by Series: Marketing Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad The Institute of Chartered Financial Analysts of India 2002
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 BRA.

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