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	1.	Brand Switch by Kapoor, Jagdeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Jaico Publishing House 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 KAP. Place hold Add to cart (remove)
	2.	Creating Powerful Brands by Chernatony, Leslie de McDonald, Malcolm Wallace, Elaine Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2012 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE. Place hold Add to cart (remove)
	3.	Creating Powerful Brands in Consumer Service and Industrial Markets by Chernatony, Leslie de McDonald, Malcolm Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Butterworths India 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE. Place hold Add to cart (remove)

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