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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
by
Floor, Ko
Edition:
First South Asian Edition
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New Delhi
Kogan Page India Pvt. Ltd.
2007
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.827 FLO
.
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
by
Govers, Robert
Go, Frank
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York
Palgrave Macmillan
2009
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.827 GOV
.
Place hold
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