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	1.	Strategic Integrated Marketing Communications by Percy, Larry Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2014 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 PER. Place hold Add to cart (remove)
	2.	Beyond Buzz: The Next Generation of Word-of-Mouth Marketing by Kelly, Lois Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York AMACOM 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 KEL. Place hold Add to cart (remove)
	3.	Marketing Semiotics: Signs, Strategies and Brand Value by Oswald, Laura R Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2012 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 OSW. Place hold Add to cart (remove)
	4.	Beyond Advertising: Creating Value Through All Customer Touchpoints by Wind, Yoram (Jerry) Hays, Catharine Findiesen The Wharton Future of Advertising Innovation Network Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken John Wiley & Sons, Inc. 2016 Availability: Items available for loan: Institute of Management (1)Call number: 659.1 WIN. Place hold Add to cart (remove)
	5.	Marketing Communications Management: Analysis, Planning, Implementation by Copley, Paul Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd 2014 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 COP. Place hold Add to cart (remove)

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