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1.
Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton CRC Press Taylor & Francis Group 2010
Availability: Items available for loan: Institute of Management (1)Call number: 658.83 REI.

2.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today 's Consumer-Driven World by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Doubleday 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BLA.

3.
Superior Customer Value in the New Economy: Concepts and Cases by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London CRC Press 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 JOH.

4.
Customer Service: Career Success Through Customer Loyalty by
Edition: 6th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Prentice Hall 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 TIM.

5.
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.4013 OLS.

6.
Building Insanely Great Products: Some Products Fail, Many Succeed... This is their Story: Lessons from 47 Years of Experience Including Hewlett-Packard, Apple, 75 Products and 11 Startups Later by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United States Spice Catalyst Media 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 FRA.
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7.
On Purpose: Delivering a Branded Customer Experience People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SMI.

8.
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Currency 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 TEI.

9.
Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada O'Reilly Books 2016
Availability: Items available for loan: Institute of Design (1)Call number: 658.812 KAL.

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