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Results of search for 'su:"Consumers - Psychology"'
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Mooij, Marieke De
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Sachs, Jonah
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
by
Mooij, Marieke De
Edition:
2nd ed
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
California
Sage Publication, Inc
2011
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.8342 MOO
.
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Winning the Story Wars: Why those who tell and live the Best Stories will rule the future
by
Sachs, Jonah
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Masscheusetts
Harvard Business School Press
2012
Availability:
Items available for loan:
Institute of Management
(1)
Call number:
658.802 SAC
.
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