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Organizational Schizophrenia: Impact on Customer Service Quality by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 GUR.

Soul Trader: Putting the Heart Back into your Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658 OGU.

Tilt: Shifting your Strategy from Products to Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: Institute of Management (1)Call number: 658.802 DAW.

United Breaks Guitars: The Power of One Voice in The Age of Social Media by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Hay House Publishers (India) Pvt. Ltd. 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 CAR.

Uncommon Service: How to Win by Putting Customers at the Core of Your Business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 FRE.

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass Publishers 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAL.

Zombie Loyalists: Using Great Service to Create Rabid Fans by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Palgrave Macmillan 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SHA.

When Digital Becomes Human: The Transformation of Customer Relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 VAN.
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Valuable Content Marketing: How to Make Quality Content Your Key to Success by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 JEF.

Customer-Centric Marketing: A Pragmatic Framework by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge The MIT Press 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 RAV.

Beyond Advertising: Creating Value Through All Customer Touchpoints by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons, Inc. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 659.1 WIN.

Hug Your Haters: How to Embrace Complaints and Keep Your Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Penguin Books India (P) Ltd. 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAE.

Behavioral Marketing: Delivering Personalized Experiences at Scale by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 WAL.

On Purpose: Delivering a Branded Customer Experience People Love by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 SMI.

501 Ways to Roll Out the Red Carpet for Your Customers: Easy-to-Implement Ideas to Inspire Loyalty, Get New Customers and Make a Lasting Impression by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Macmillan Publishers India Private Limited 2016
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 CUT.

Never Lose a Customer Again Turn Any Sale into Lifelong Loyalty in 100 Days by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Penguin 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 COL.

Customer Relationship Management: Concepts and Technologies by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BUT.

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio / Penguin 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BLI.

Lead Generation for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 ROT.

Customer Experience for Dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.812 BAR.

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