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DigiMarketing: The Essential Guide to New Media and Digital Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2008
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 WER.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 RYA.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kogan Page India Pvt. Ltd. 2014
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 RYA.

The Marketplace of Attention: How Audiences Take Shape in a Digital Age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge MIT Press 2014
Availability: Items available for loan: Institute of Management (1)Call number: 303.23 WEB.

NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Excel India Publishers 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.8 CON.

Art of Digital Marketing: Definitive Guide to Creating Strategic Targeted and Measurable Online campaign by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2017
Availability: Items available for loan: Institute of Technology (1)Call number: 658.872 DOD. Items available for reference: Institute of Technology: Not For Loan (1)Call number: 658.872 DOD.

Digital Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai Tata McGraw-Hill Publishing Company Ltd. 2018
Availability: Not available: Institute of Management: Checked out (1).

E-Marketing by
Edition: 8th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 FRO.

Digital Marketing Fundamentals: From Strategy to ROI by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Netherland Noordhorr Uitgevers 2018
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 VIS.

Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: United Kingdom Kogan Page 2017
Availability: Items available for loan: Institute of Management (1)Call number: 658.872 ROW.

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