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	1.	Customer Sense: How the 5 Senses Influence Buying Behavior by Krishna, Aradhna Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Palgrave Macmillan 2013 Availability: Items available for loan: Institute of Management (1)Call number: 658.8342 KRI. Place hold Add to cart (remove)
	2.	Neuromarketing: A Peep into Customers' Minds by Sharma, J. K Agrawal, D. P Singh, Deepali Deepak, K. K Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Private Limited 2010 Availability: Items available for loan: Institute of Management (1)Call number: 658.8001 SHA. Place hold Add to cart (remove)
	3.	The Psychology of Design: Creating Consumer Appeal by Batra, Rajeev [Editor] Seifert, Colleen M [Editor] Brei, Diann [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxon Routledge 2016 Availability: Items available for loan: Institute of Management (1)Call number: 658.5752 PSY. Place hold Add to cart (remove)
	4.	Neuromarketing for Dummies by Genco, Stephen J Pohlmann, Andrew P Steidl, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2013 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 GEN. Place hold Add to cart (remove)
	5.	Marketing Manipulation: A Consumer's Survival Manual by Kamins, Michael Series: World Scientific-Now Publishers series in business. v. 14 Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore World Scientific Publishing Co. Inc. 2019 Availability: Items available for loan: Institute of Management (1)Call number: 381.33 KAM. Place hold Add to cart (remove)
	6.	Advanced Marketing Management: Principles, Skills and Tools by Dimitriadis, Nikolaos Dimitriadis, Neda Jovanovic Ney, Jillian Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2019 Availability: Items available for loan: Institute of Management (1)Call number: 658.8 DIM. Place hold Add to cart (remove)
	7.	Psychological Foundations of Marketing by Kimmel, Allan J Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxon Routledge Taylor and Francis Group 2018 Availability: Items available for loan: Institute of Management (1)Call number: 658.80019 KIM. Place hold Add to cart (remove)
	8.	Influencer Marketing: A Measurement Instrument to Determine the Credibility of Influencers: Revealing the Effect of Specific Factors on Consumers' Product Preferences and Buying Decisions by Smuda, Christin Material type: Text; Format: print ; Literary form: Not fiction Publication details: Germany GRIN Verlag 2018 Availability: Items available for loan: Institute of Management (1)Call number: 658.80019 SMU. Place hold Add to cart (remove)

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