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1.
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley and Sons 2006
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 BUL.

2.
Modern Marketing of Services: Principles and Techniques by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Regal Publications 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.805 JAI.

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