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Authenticity: What Consumers Really Want by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review Press 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 GIL.
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Creating Powerful Brands by
Edition: 4th ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2012
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE.
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Manufacturing Operations Strategy by
Edition: 3rd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: England Palgrave Macmillan 2009
Availability: Items available for loan: Institute of Management (1)Call number: 658.5 HIL.
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The PDMA Handbook of New Product Development by
Edition: 2nd ed
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2005
Availability: Items available for loan: Institute of Management (1)Call number: 658.575 PDM.
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The PDMA Toolbook 2 for New Product Development by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John Wiley & Sons Inc. 2004
Availability: Items available for loan: Institute of Management (1)Call number: 658.575 PDM.
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Product and Brand Management by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2007
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MAT.
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The Product Manager's Handbook by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wheeler Publishing 1994
Availability: Items available for loan: Institute of Management (1)Call number: 658.56 HAR.
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The Strategy of Global Branding and Brand Equity by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxon Routledge 2015
Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LEE.
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