Your search returned 25 results.

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	1.	Authenticity: What Consumers Really Want by Gilmore, James H Joseph Pine II, B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.8343 GIL. Place hold Add to cart (remove)
	2.	Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business by Lehu, Jean-Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page India Pvt. Ltd. 2007 Availability: Items available for loan: Institute of Management (1)Call number: 791.40688 LEH. Place hold Add to cart (remove)
	3.	Creating Powerful Brands by Chernatony, Leslie de McDonald, Malcolm Wallace, Elaine Edition: 4th ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2012 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 CHE. Place hold Add to cart (remove)
	4.	Flexible Product Development: Building Agility for Changing Markets by Smith, Preston G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons Inc. 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.575 SMI. Place hold Add to cart (remove)
	5.	Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership by Rafinejad, Dariush Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA J. Ross Publishing 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.503 RAF. Place hold Add to cart (remove)
	6.	Innovation, Science and Institutional Change: A Research Handbook by Hage, Jerald Meeus, Marius Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2006 Availability: Items available for loan: Institute of Management (1)Call number: 338.064 INN. Place hold Add to cart (remove)
	7.	Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Fallon, Pat Senn, Fred Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2006 Availability: Items available for loan: Institute of Management (1)Call number: 658.802 FAL. Place hold Add to cart (remove)
	8.	Manufacturing Operations Strategy by Hill, Alex Hill, Terry Edition: 3rd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: England Palgrave Macmillan 2009 Availability: Items available for loan: Institute of Management (1)Call number: 658.5 HIL. Place hold Add to cart (remove)
	9.	The PDMA Handbook of New Product Development by Kahn, Kenneth B Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons Inc. 2005 Availability: Items available for loan: Institute of Management (1)Call number: 658.575 PDM. Place hold Add to cart (remove)
	10.	The PDMA Toolbook 2 for New Product Development by Somermeyer, Stephen M Belliveau, Paul Griffin, Abbie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons Inc. 2004 Availability: Items available for loan: Institute of Management (1)Call number: 658.575 PDM. Place hold Add to cart (remove)
	11.	Product and Brand Management by Mathur, U. C Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books 2007 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 MAT. Place hold Add to cart (remove)
	12.	Product Development: A Structured Approach to Consumer Product Development, Design and Manufacture by Mital, Anil Subramanian, Anand Mital, Aashi Desai, Anoop Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford Butterworth-Heinemann Ltd. 2008 Availability: Items available for loan: Institute of Management (1)Call number: 658.575 MIT. Place hold Add to cart (remove)
	13.	The Product Manager's Handbook by Harrison, Tony Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wheeler Publishing 1994 Availability: Items available for loan: Institute of Management (1)Call number: 658.56 HAR. Place hold Add to cart (remove)
	14.	No cover image available Q-Prod's Directory of ISO 9000/14000 and QS 9000 Certified Companies in India Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Q-Prod 1999 Availability: Items available for reference: Institute of Management: Not For Loan (1)Call number: 658.562 ISO. Add to cart (remove)
	15.	Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by Halloran, Tim Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco Jossey-Bass Publishers 2014 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 HAL. Place hold Add to cart (remove)
	16.	Lean Transformation: Cultural Enablers and Enterprise Alignment by Patel, Suresh Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton CRC Press 2016 Availability: Items available for loan: Institute of Management (1)Call number: 658.4013 PAT. Place hold Add to cart (remove)
	17.	The Strategy of Global Branding and Brand Equity by Lee, Alvin Yang, Jinchao Mizerski, Richard Lambert, Claire Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxon Routledge 2015 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 LEE. Place hold Add to cart (remove)
	18.	Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia by Roll, Martin Edition: Rev. and Updated Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hampshire Palgrave Macmillan 2015 Availability: Items available for loan: Institute of Management (1)Call number: 658.827 ROL. Place hold Add to cart (remove)
	19.	Creating Breakthrough Products: Innovation From Product Planning To Program Approval by Cagan, Jonathan Vogel, Craig M Nussbaum, Bruce Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA Prentice Hall PTR 2002 Availability: Items available for loan: Institute of Design (1)Call number: 658.575 CAG. Place hold Add to cart (remove)
	20.	Product Innovation: Leading Change through Integrated Product Development by Rainey, David L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Cambridge University Press 2005 Availability: Items available for reference: Institute of Design: Not For Loan (1)Call number: 658.575 RAI. Add to cart (remove)

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Your search returned 25 results.