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Consumer Behaviour: Applications in Marketing by Robert East, Malcolm Wright and Marc Vanhuele

by East, Robert | Wright, Malcolm | Vanhuele, Marc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2009Availability: Items available for loan: Institute of Management (1) Call number: 658.8342 EAS.

Customer Intelligence: from Data to Dialogue by Sean Kelly

by Kelly, Sean.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: England John Wiley & Sons Ltd. 2006Availability: Items available for loan: Institute of Management (1) Call number: 658.834 KEL.

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