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1. Authenticity: What Consumers Really Want by James H. Gilmore and B. Joseph Pine II

by Gilmore, James H | Joseph Pine II, B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2007Availability: Items available for loan: Institute of Management [Call number: 658.8343 GIL] (1).

2. Branded Entertainment: Product Placement and Brand Strategy in the Entertainment Business by Jean-Marc Lehu

by Lehu, Jean-Marc.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India Pvt. Ltd. 2007Availability: Items available for loan: Institute of Management [Call number: 791.40688 LEH] (1).

3. Creating Powerful Brands by Leslie De Chernatony, Malcolm McDonald and Elaine Wallace

by Chernatony, Leslie de | McDonald, Malcolm | Wallace, Elaine.

Edition: 4th edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2012Availability: Items available for loan: Institute of Management [Call number: 658.827 CHE] (1).

4. Flexible Product Development: Building Agility for Changing Markets by Preston G. Smith

by Smith, Preston G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons Inc. 2007Availability: Items available for loan: Institute of Management [Call number: 658.575 SMI] (1).

5. Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership by Dariush Rafinejad

by Rafinejad, Dariush.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: USA J. Ross Publishing 2007Availability: Items available for loan: Institute of Management [Call number: 658.503 RAF] (1).

6. Innovation, Science and Institutional Change: A Research Handbook Ed by Jerald Hage and Marius Meeus

by Hage, Jerald | Meeus, Marius.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: Institute of Management [Call number: 338.064 INN] (1).

7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by Pat Fallon and Fred Senn

by Fallon, Pat | Senn, Fred.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2006Availability: Items available for loan: Institute of Management [Call number: 658.802 FAL] (1).

8. Manufacturing Operations Strategy by Alex Hill and Terry Hill

by Hill, Alex | Hill, Terry.

Edition: 3rd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: England Palgrave Macmillan 2009Availability: Items available for loan: Institute of Management [Call number: 658.5 HIL] (1).

9. The PDMA Handbook of New Product Development Ed by Kenneth B. Kahn

by Kahn, Kenneth B.

Edition: 2nd edMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons Inc. 2005Availability: Items available for loan: Institute of Management [Call number: 658.575 PDM] (1).

10. The PDMA Toolbook 2 for New Product Development Ed by Paul Belliveau, Abbie Griffin and Stephen M. Somermeyer

by Somermeyer, Stephen M | Belliveau, Paul | Griffin, Abbie.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons Inc. 2004Availability: Items available for loan: Institute of Management [Call number: 658.575 PDM] (1).

11. Product and Brand Management by U. C. Mathur

by Mathur, U. C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2007Availability: Items available for loan: Institute of Management [Call number: 658.827 MAT] (1).

12. Product Development: A Structured Approach to Consumer Product Development, Design and Manufacture by Anil Mital, Anoop Desai, Anand Subramanian and Aashi Mital

by Mital, Anil | Subramanian, Anand | Mital, Aashi | Desai, Anoop.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann Ltd. 2008Availability: Items available for loan: Institute of Management [Call number: 658.575 MIT] (1).

13. The Product Manager's Handbook by Tony Harrison

by Harrison, Tony.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Wheeler Publishing 1994Availability: Items available for loan: Institute of Management [Call number: 658.56 HAR] (1).

14. Q-Prod's Directory of ISO 9000/14000 and QS 9000 Certified Companies in India by Q-Prod

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Q-Prod 1999Availability: Items available for reference: Institute of Management [Call number: 658.562 ISO] (1).

15. Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by Tim Halloran

by Halloran, Tim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San Francisco Jossey-Bass Publishers 2014Availability: Items available for loan: Institute of Management [Call number: 658.827 HAL] (1).

16. Lean Transformation: Cultural Enablers and Enterprise Alignment by Suresh Patel

by Patel, Suresh.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boca Raton CRC Press 2016Availability: Items available for loan: Institute of Management [Call number: 658.4013 PAT] (1).

17. The Strategy of Global Branding and Brand Equity by Alvin Lee, Jinchao Yang, Richard Mizerski and Claire Lambert

by Lee, Alvin | Yang, Jinchao | Mizerski, Richard | Lambert, Claire.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 LEE] (1).

18. Asian Brand Strategy: Building and Sustaining Strong Global Brands in Asia by Martin Roll

by Roll, Martin.

Edition: Rev. and UpdatedMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 ROL] (1).

19. Creating Breakthrough Products: Innovation From Product Planning To Program Approval by Jonathan Cagan and Craig M. Vogel

by Cagan, Jonathan | Vogel, Craig M | Nussbaum, Bruce.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: USA Prentice Hall PTR 2002Availability: Items available for loan: Institute of Design [Call number: 658.575 CAG] (1).

20. Product Innovation: Leading Change through Integrated Product Development by David L. Rainey

by Rainey, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge Cambridge University Press 2005Availability: Items available for reference: Institute of Design [Call number: 658.575 RAI] (1).

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