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A Genie's Wisdom: A Fable of How a CEO Became a Marketing Genius by Jack Trout by Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai Eastwest Books Pvt. Ltd. 2003Availability: Items available for loan: Institute of Management (2) Call number: 650.1 TRO, ...
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Bottom-Up Marketing by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill, Inc. 1989Availability: Items available for loan: Institute of Management (1) Call number: 658.8 RIE.
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Bottom-Up Marketing by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text Publication details: New York McGraw-Hill Book Company Availability: Not available: Withdrawn (1).
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Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin by Trout, Jack | Rivkin, Steve. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai East West Books Pvt. Ltd. 2000Availability: Items available for loan: Institute of Management (1) Call number: 658.4038001 TRO.
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Horse Sense: How to Pull Ahead on the Business Track by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Penguin Books 1991Availability: Items available for loan: Institute of Management (2) Call number: 658.4098 RIE, ...
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In Search of the Obvious: The Antidote for Today's Marketing Mess by Jack Trout by Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey John and Wiley Sons, Inc. 2008Availability: Items available for loan: Institute of Management (1) Call number: 658.8 TRO.
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Marketing Warfare by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Penguin Books 1986Availability: Items available for loan: Institute of Management (1) Call number: 658.8 RIE. Not available: Damaged (1).
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Marketing Warfare by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill, Inc. 1986Availability: Not available: Withdrawn (1).
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Positioning: The Battle for Your Mind by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for loan: Institute of Management (1) Call number: 659.1 RIE.
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Positioning: The Battle for Your Mind by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1993Availability: Not available: Withdrawn (1).
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Positioning: The Battle for Your Mind by Al Ries and Jack Trout by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA Tata Macgraw Hill 1986Availability: Not available: Withdrawn (1).
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Repositioning: Marketing in an Era of Competition by Jack Trout and Steve Rivkin by Trout, Jack | Rivkin, Steve. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2010Availability: Items available for loan: Institute of Management (1) Call number: 651.111 TRO.
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The 22 Immutable Laws of Marketing in Asia by Al Ries, Jack Trout and Paul Temporal by Ries, Al | Trout, Jack | Temporal, Paul. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte. Ltd. 2003Availability: Items available for loan: Institute of Management (1) Call number: 658.8 RIE.
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The New Positioning: The Latest on the World's # 1 Business Strategy by Jack Trout by Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill, Inc. 1996Availability: Items available for loan: Institute of Management (1) Call number: 659.111 TRO.
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The Power of Simplicity: A Management Guide to Cutting Through The Nonsense and Doing Things Right by Jack Trout and Steve Rivkin by Trout, Jack | Rivkin, Steve. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 1999Availability: Items available for loan: Institute of Management (1) Call number: 658.8 TRO.
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Trout on Strategy: Capturing Mindshare, Conquering Markets by Jack Trout by Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004Availability: Items available for loan: Institute of Management (1) Call number: 658.4012 TRO.
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