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Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar and Jan-Benedict E. M. Steenkamp

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2015Availability: Items available for loan: Institute of Management [Call number: 658.827 KUM] (1).
Global Marketing: 10 Selected Case Studies by Nirmalya Kumar

by Kumar, Nirmalya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Forbes Gokak Ltd. 2006Availability: Items available for loan: Institute of Management [Call number: 658.848 KUM] (1).
India Inside: The Emerging Innovation Challenge to the West by Nirmalya Kumar and Phanish Puranam

by Kumar, Nirmalya | Puranam, Phanish.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Institute of Management [Call number: 338.0640954 KUM] (1).
India's Global Powerhouses: How They Are Taking on the World by Nirmalya Kumar, Pradipta K. Mohapatra and Suj Chandrasekhar

by Kumar, Nirmalya | Chandrasekhar, Suj | Mohapatra, Pradipta K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2009Availability: Items available for loan: Institute of Management [Call number: 338.88954 KUM] (1).
Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar

by Kumar, Nirmalya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Penguin Books India (P) Ltd. 2004Availability: Items available for loan: Institute of Management [Call number: 658.802 KUM] (1).
Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E. M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2007Availability: Items available for loan: Institute of Management [Call number: 658.827 KUM] (1).
Thinking Smart: How to Master Work, Life and Everything In-Between by Nirmalya Kumar

by Kumar, Nirmalya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Harper Collins Publishers India Pvt. Ltd. 2018Availability: Items available for loan: Institute of Management [Call number: 640 KUM] (1).
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets by James C. Anderson, Nirmalya Kumar and James A. Narus

by Anderson, James C | Narus, James A | Kumar, Nirmalya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Masscheusetts Harvard Business School Press 2007Availability: Items available for loan: Institute of Management [Call number: 658.804 AND] (1).
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