000			01814aam a2200253 4500
003			OSt
005			20160309133058.0
008			160309b xxu||||| |||| 00| 0 eng d
020			_a9780415721127
040			_c
082			_a658.827 _bCOR
245			_aCorporate Branding: Areas, Arenas and Approaches
260			_bRoutledge _c2015 _aLondon
300			_a261p
500			_aIntroduction / S. F. Syed Alwi and T. C. Melewar Part I: Corporate Brand: Areas 1. Corporate Brand: Europe / Heather Skinner 2. Corporate Brand: USA / Russell Abratt 3. Corporate Brand: Asia / Bill Merrilees 4. Corporate Brand: New Zealand / Tony Garry Part II: Corporate Brand: Arenas 5. Corporate Brand: Online / Zalfa Laili Hamzah, Md Nor Othman and SF Syed Alwi 6. Corporate Brand: Business-to-Business / Nuno Sequeira, Rui Vinhas da Silva and SF Syed Alwi 7. Corporate Brand: Professional Service Firms / Vincent-Wayne Mitchell and William S. Harvey 8. Corporate Brand: Place/Destination Branding / Nicholas Ind and Anastasia Mariussen Part III: Corporate Brand: Approaches 9. Corporate Brand: Structural Equation Modelling / Tatiana Anisimova and Felix Mavondo 10. Corporate Brand: Case Study Research / Wim Elving 11. Corporate Brand: Experimental Research / Sabine Einwiller and Christopher Ruppel 12. Corporate Brand: Expert Interviews / Stefano Pace Part IV: Conclusion to Corporate Brand Corporate Brand: Future and Challenges / Heather Skinner
600			_aMarketing _92026
600			_aConsumers Preferences _92027
600			_aBrand Management _92028
600			_aPublic Relations _91000
600			_aAdvertising _92031
700			_aMelewar, T. C. _eEditor _92029
700			_aAlwi, S. F. Syed _eEditor _92030
942			_2ddc _cLB _k658.827 _mCOR
999			_c100915 _d100915