| 000 | 01126aam a2200229 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20160224121250.0 | ||
| 008 | 160218b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781138791954 | ||
| 040 | _c | ||
| 082 |
_a658.87 _bFER |
||
| 100 |
_aFernie, John _9105 |
||
| 245 | _aPrinciples of Retailing | ||
| 250 | _a2nd ed | ||
| 260 |
_bRoutledge _c2015 _aLondon |
||
| 300 | _a349p | ||
| 500 | _a1. The Retail Environment 2. Theories of Retail Change 3. Strategic Retail Marketing 1: The Strategic Planning Process 4. Strategic Retail Marketing 2: Market Segmentation and the Service Marketing Mix 5. Internationalisation of Retailing 6. Electronic Commerce and Retailing 7. Product Management 8. Offshore Sourcing and Corporate Social Responsibility (CSR) 9. Retail Logistics 10. Adding Value through Customer Service 11. Visual Merchandising and Retail Selling 12. Retail Security | ||
| 600 |
_aRetail Trade - Management _9110 |
||
| 700 |
_aFernie, Suzanne _91436 |
||
| 700 |
_aMoore, Christopher M. _91437 |
||
| 942 |
_2ddc _cLB _k658.87 _mFER |
||
| 999 |
_c100962 _d100962 |
||