000			02078 am a2200229 4500
003			OSt
005			20160201124521.0
008			160115b xxu||||| |||| 00| 0 eng d
020			_a9781118311837
040			_c
082			_a658.8 _bSCH
100			_aSchenck, Barbara Findlay _9651
245			_aSmall Business Marketing Kit for Dummies
250			_a3rd ed
260			_bJohn Wiley & Sons, Inc. _c2012 _aNew Jersey
300			_a364p _ewith 1 CD
440			_aFor Dummies _9652
500			_aMaking Everything Easier! Introduction Part I: Getting Your Marketing Bearings 1. Framing the Marketing Process 2. All about Customers 3. Seeing Your Product through Your Customers' Eyes 4. Sizing Up Competitors and Staking Out Market Share 5. Setting Your Goals, Objectives, Strategies, and Budgets Part II: Laying the Foundation for Marketing Success 6. Taking Stock of Your Business Image 7. Forging Your Brand 8. Creating Marketing Communications That Work 9. Hiring Help When You Need It Part III: Marketing in a Screen-Connected World 10. Establishing an Online Presence 11. Getting Interactive with Social Media 12. Packaging Your Message for Blogs and Other Online Channels Part IV: Getting the Word Out with Ads, Mailers, Promotions, and Publicity 13. Creating and Placing Print and Outdoor Ads 14. Broadcasting Your Message on Radio, TV, and Online 15. Snail-Mailing and E-Mailing Your Customers Directly 16. Brochures, Promotions, Trade Shows, and More 17. Public Relations and Publicity Part V: Winning and Keeping Customers 18. Making Impressions through Networking and Presentations 19. Making the Sale 20. Enhancing Customer Service and Developing Loyalty Part VI: The Part of Tens 21. Ten Questions to Answer before Choosing a Business Name 22. Ten Ways to Attract People to Your Business Online 23. Ten Steps to a Great Marketing Plan Appendix: About the CD Index
600			_aMarketing - Management _9205
600			_aAdvertising Media Planning _9653
942			_2ddc _cLB _k658.8 _mSCH
999			_c101082 _d101082