000			01764aam a2200205 4500
003			OSt
005			20160308142450.0
008			160308b xxu||||| |||| 00| 0 eng d
020			_a9780749470159
040			_c
082			_a658.827 _bBRA
245			_aThe Brand Challenge: Adapting Branding to Sectorial Imperatives
260			_bKogan Page Limited _c2015 _aLondon
300			_a338p
500			_a1. Focus: The Future of Your Company Depends On It / Al Ries 2. Identity: Don't Lose It / Tony Allen 3. Brand Innovation: Embracing Change to Innovate Your Brand and Accelerate Growth / Peter Fisk 4. Bridging the Gap Between Idea and Delivery in a Move-Faster-But-Be-Certain Market: Why the Traditional Process of Building a Brand Needs a Reboot / Allen Adamson 5. Luxury Branding / Jean-Noel Kapferer 6. Retail Brand Management: Perception, Performance and Improvement / Jesko Perrey and Thomas Meyer 7. Why Brand Matters in B2B / Michael D'Esopo and Simon Glynn 8. Managing Media As Brands: Case Study - Branding News Organizations / Walter S. McDowell 9. Brand Not Bland: The Financial Services Challenge / Mike Symes 10. Building a Breakthrough Non-Profit Brand / Jocelyne Daw 11. A Brand/Story Conceprual Framework - For Understanding Mass Fashion / Joseph H. Hancock 12. Research Advances in the Building of Hotel Brands / Professor John O' Neill 13. The City as a Brand / Jeremy Hildreth and JT Singh 14. Technology Branding: Building Long-Term Value in a System-Update World / Howard Breindel, Jonathan Paisner and Seth Margolis 15. Football Brands / Sue Bridgewater
600			_aBranding _91977
600			_aMarketing _91978
700			_aKompella, Kartikeya _eEditor _91979
942			_2ddc _cLB _k658.827 _mBRA
999			_c101168 _d101168