000			01590aam a2200217 4500
003			OSt
005			20160224114803.0
008			160206b xxu||||| |||| 00| 0 eng d
020			_a9780749473273
040			_c
082			_a658.8 _bJEF
100			_aJefferson, Sonja _91062
245			_aValuable Content Marketing: How to Make Quality Content Your Key to Success
250			_a2nd ed
260			_bKogan Page Limited _c2015 _aLondon
300			_a309p
500			_aIntroduction Diagnostic Part I: Why Valuable Content? 1. Buying has Changed. Has Your Marketing Caught Up? 2. What is Valuable Content and Why Does It Win You Business? 3. Guiding Principles for Your Valuable Content Part II: What Valuable Content? 4. Blogging 5. Social Media 6. Email Newsletters 7. Search Engine Optimization 8. Deeper Written Content, E-books, White Papers, SlideShares and Published Books 9. Video, Audio, Infographics and More 10. Widen Your Reach: PR, Guest Blogging, Events and Paid Advertising Part III: How to Supercharge Your Business with Valuable Content 11. Pulling Together a Valuable Content Strategy 12. Making Your Website Valuable 13. How to Write Valuable Content 14. How to Sell with Valuable Content 15. Winning the Challenge of Constant Content Generation 16. Troubleshooting Q&A: Answers to the Big Content Questions Conclusion and Your New Manifesto for Marketing People Love
600			_a Internet Marketing - Customer Relations _91063
700			_aTanton, Sharon _91064
942			_2ddc _cLB _k658.8 _mJEF
999			_c101449 _d101449