| 000 | 00978aam a2200205 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20160616152216.0 | ||
| 008 | 160421b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780415535236 | ||
| 040 | _c | ||
| 082 |
_a659.1 _bWHA |
||
| 100 |
_aWharton, Chris _92796 |
||
| 245 | _aAdvertising: Critical Approaches | ||
| 260 |
_bRoutledge _c2015 _aOxon |
||
| 300 | _a228p | ||
| 500 | _aPart I: Foundations 1. The Nature of Advertising History 2. Historical Outline 3. Market Society and its Critics 4. Political Economy Approaches to Advertising / Jonathan Hardy 5. Cultural and Critical Approaches Part II: Frameworks 6. Advertising Framework and Encoding 7. Texts 8. Reception Part III: Applications 9. Advertising in the Home 10. Outdoor Advertising 11. Sound and Vision 12. Consumer Culture | ||
| 600 |
_aAdvertising - Promotion _92797 |
||
| 700 |
_aHardy, Jonathan _92798 |
||
| 942 |
_2ddc _cLB _k659.1 _mWHA |
||
| 999 |
_c101487 _d101487 |
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