000 01196aam a2200205 4500
003 OSt
005 20160605093354.0
008 160605b xxu||||| |||| 00| 0 eng d
020 _a9781138019546
040 _c
082 _a658.022
_bKOL
100 _aKolb, Bonita M.
_94246
245 _aEntrepreneurship for the Creative and Cultural Industries
260 _bRoutledge
_c2015
_aLondon
300 _a228p
440 _aMastering Management in the Creative and Cultural Industries
_94247
500 _a1 Finding your entrepreneurial inspiration 1.Art, culture and entrepreneurship 2.Making the dream a reality 3.Researching competitors and customers pt. 2 Creating your entrepreneurial business 4.Analyzing the product and its benefits 5.Targeting the right customer 6.Mastering the numbers 7.Distributing your product 8.Promoting the creative product 9.Building social media relationships pt. 3 Growing your business to the next level 10.Financial concepts for success 11.Expanding the business 12.Legal and management issues for growth.
600 _aArts - Economic Aspects - Cultural Industries - Management.
_94248
942 _2ddc
_cLB
_k658.022
_mKOL
999 _c101620
_d101620