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245			_aNICOM 2016 Inter-Disciplinary Issues for Empowering Trade, Industry and Society
260			_aNew Delhi _bExcel India Publishers _c2016
300			_a492p _ewith 1 CD
500			_aSection I: Finance, Accounting, Banking and Insurance 1. Anomalies in Efficient Market Hypothesis and Emergence of Behavioral Finance: A Literature Survey / Amandeep Kaur 2. An Empirical Study on Weak - Form of Market Efficiency of Selected Stock Markets / Ritesh Patel and Mitesh Patel 3. Are Indian Air Carriers Potential Bankruptcy Candidates? / Vivek Tyagi and Manipadma Datta 4. A Study - of Personal Financial Planning Process and Socio-Economic Decision-Making in Households / Sweety Shah, Amola Bhatt and Shahir Bhatt 5. An Investigation of Day-of-the-Week Effect: A Study / Nikunj Patel 6. Effect of the Macroeconomic Variables on Index Return: A Study with Respect to CNX 500 / Shantanu Mehta and Punita Rajpurohit 7. Impact of Research & Development Expenditure on Value Creation for Shareholders: A Study of Pharmaceutical Industry in India / Deepak Danak 8. Correlation of Firm’s Performance with Financial Ratios / Nirmal Chandrakant Soni and Shreya Biswas 9. Fraud and Forensic Accounting: An Indian Outlook / Ruchita Verma and Urvi Singh 10. Impact of Women Empowerment on Strategies of Financial Service Advertising / R. C. S. Rajpurohit and Ruchika Sharma 11. Measuring Performance of Banks in India using Data Envelopment Analysis / Chetan A. Jhaveri and Pallav Gupta 12. Volatility Forecasting and Market Efficiency of SRI Indices: An Empirical Study / Subrata Roy 13. Case Study: NSEL Scam: Where the Loopholes Lies? / Sunit Taunk, Nikunj Panchal and Vinod M. Lakhwani 14. Value Relevance of Contingent Liabilities: A Study of Pharmaceutical Industry in India / Punita Rajpurohit and Deepak Danak 15. A Study: Are Multi-Cap Funds Worth the Risk? / Parag Rijwani 16. A Study of Capital Asset Pricing Model (CAPM) on Indian Stocks / Abhishek Sachan 17. Comparative Analysis of Cash and Futures Market of India / Naresh N. Poturaju, Vandana N. Poturaju and A. K. Asthana 18. New Priority Sector Classification: A Boost to Trade, Industry and Society in Challenging and Competitive Environment / Dhanyesh Prabhakaran Pillai 19. Sustainable Investment Choices in the Indian Finance Market: A Study of the Problems and Possibilities / Ria Sinha and Manipadma Datta Section II: Marketing and Consumer Behaviour 20. An Empirical Investigation of Influences of Store Attributes on Patronage Behaviour of Retail Shoppers in Vadodara City of Gujarat State / Parag Sunil Shukla, Parimal H. Vyas and Madhusudan N. Pandya 21. Effect of Advertisement on Consumers Buying Behaviour towards Bathing Soap with Special Reference to Consumers in Kottayam District Kerala / Ajai Krishnan G. and M. Nandhini 22. Quality of Service Rendered by Selected Consumer Durables in Rural Market: An Empirical Study with Reference to Mangaluru District, Karnataka / Prakash H. S. and Mustiary Begum 23. Visual Merchandising as Tool for Creating Differentiation for Furniture Outlets: Perceptual Mapping / Neha P. Mehta and Pawan Kumar Chugan 24. The Indian Consumer’s Perceived Value of Firm’s CSR Activities and its Impact on Purchase Behaviour / Pradnya Vishwas Chitrao, B.R. Londhe and Rahul Dhaigude 25. Attitude of the Customers Towards Online Banking and Its Implication on Customer Relationship Management in the Banks: An Exploratory Study / Soma Bose Biswas and Nidhi Singh 26. Young Consumers’ Intention to use Mobile Wallet Services: An Empirical Investigation using UTAUT Model / Vipul Patel 27. Study of Ecommerce Business in Japan and India with Specific Details about Rakuten Japan / Pooja Sardeshmukh, Akshaya Kumar Dash and Mattias Hallberg 28. Impact of Online Sales Promotion at Each Stage of Buyer Cycle Model: A Study Covering Frequent Online Buyers Working in MNCs in India / Kaushikkumar Patel and Tejas Shah 29. A Study on Identifying the Shift in Family Buying Structure in Relation to Children / Ankur Amin 30. Case Study: Is it All about Better Buying Experience? / Jaidev Poomath 31. Emerging Issues in the Marketing and Retailing of Horticultural Commodities in the Indian Market / Sujo Thomas and P.K. Sinha Section III: Education, Ethics and Health Care 32. Building Skills for Tomorrow: Teach India – A Times of India Story / Litty Denis 33. Rift between Management Education and Industry Expectations: A Study / Madhuri Jha and Ekta Sharma 34. A Comparative Study on Perception of Ethics among the Business Management and Engineering & Science Students in Bhilwara-Rajasthan: A Study / J. Shanmugapriya and Sonu Chowdhury 35. Understanding Institutional Environment using Henry Murray’s Need Press Model: A Study / Siddhartha Saxena, Sanjana Srivastva and Sasmita Dash 36. Organisational Role Stress amongst Teaching and Non-Teaching Staff of B-Schools in Indore / Suyash Jhawar and Aditi Pandey 37. Learning Objectives of Communication Instruction in Professional Education / Monali Chatterjee 38. Role of Trade Liberalization in Development of Health Care Services within Developing Countries like India / Neha Shivani
600			_aTrade - Industry - Society _9721
700			_aChugan, Pawan Kumar _eEditor _9722
700			_aSrivastava, Deepak K. _eEditor _9723
700			_aPatel, Nikunj _eEditor _9724
700			_aSoni, Nirmal Chandrakant _eEditor _9725
856			_uhttp://imnulibrary/Supplementary%20CDs/MC0980/Home%20Page.html _yClick here to open (Campus Access)
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