000 00985aam a2200229 4500
003 OSt
005 20160922140545.0
008 160527b xxu||||| |||| 00| 0 eng d
020 _a9781138022966
040 _c
_b
082 _a796.0688
_bSMI
100 _aSmith, Aaron C. T.
_94147
245 _aIntroduction to Sport Marketing
250 _a2nd ed
260 _bRoutledge
_c2015
_aOxon
300 _a323p
440 _aSport Management Series
_94148
500 _a1. Sport marketing introduction 2. Sport markets 3. Sport consumers 4. Sport marketing opportunities 5. Sport marketing strategy 6. Sport products and branding 7. Sport pricing 8. Sport distribution 9. Sport promotio 10. Sport sponsorship 11. Sport services 12. Sport digital marketing and social media 13. Sport marketing implementation and control.
600 _aSports - Marketing
_94149
700 _aBob Stewart
_94150
942 _2ddc
_cLB
_k796.0688
_mSMI
999 _c102693
_d102693