| 000 | 00810aam a2200229 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20161010110823.0 | ||
| 008 | 161010b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780199657278 | ||
| 040 | _c | ||
| 082 |
_a659.1 _bOSW |
||
| 100 |
_aOswald, Laura R. _97177 |
||
| 245 | _aCreating Value: The Theory and Practice of Marketing Semiotics Research | ||
| 260 |
_bOxford University Press _c2015 _aOxford |
||
| 300 | _a189p | ||
| 500 | _a1. Creating Value through Semiotics 2. Advertising Semiotics 3. Brand Metaphor 4. Servicescape Semiotics 5. Cultural Branding 6. Semiotic Ethnography | ||
| 600 |
_aAdvertising - Research _97178 |
||
| 600 |
_aSemiotics in Advertising _97181 |
||
| 600 |
_aBranding _97182 |
||
| 600 |
_aValue _97183 |
||
| 942 |
_2ddc _cLB _k659.1 _mOSW |
||
| 999 |
_c104029 _d104029 |
||