000			01375aam a2200193 4500
003			OSt
005			20170105143757.0
008			170105b xxu||||| |||| 00| 0 eng d
020			_a9781483344751
040			_c
082			_a302.23 _bHAN
100			_aHanson, Ralph E. _99013
245			_aMass Communication: Living in a Media World
260			_bSage Publications, Inc. _c2016 _aLos Angeles
300			_a458p
500			_aPart 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society. Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media. Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news. Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.
600			_aMass Media _99014
942			_2ddc _cLB _k302.23 _mHAN
999			_c104733 _d104733