000			01392nam a2200193 4500
003			OSt
005			20180511115928.0
008			161216b xxu||||| |||| 00| 0 eng d
020			_a9781473634060
040			_c
082			_a658.8342 _bLIN
100			_aLindstrom, Martin _91411
245			_aSmall Data: The Tiny Clues that Uncover Huge Trends
260			_bJhon Murray Learning _c2016 _aLondon
300			_a245p
500			_a1.Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women 2.Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food 3.The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women 4.Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool) 5.How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer 6.The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution 7.Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of "Quality" in China 8.A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life.
600			_aConsumer Behavior - Branding (Marketing) _98600
942			_2ddc _cLB _k658.8342 _mLIN
999			_c104803 _d104803