000 | 01231aam a2200193 4500 | ||
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003 | OSt | ||
005 | 20170105105647.0 | ||
008 | 170105b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781633690707 | ||
040 | _c | ||
082 |
_a658.452 _bBER |
||
100 |
_aBerinato, Scott _98970 |
||
245 | _aGood Charts: The HBR Guide to Making Smarter More Persuasive Data Visualizations | ||
260 |
_bHarvard Business Review Press _c2016 _aBoston |
||
300 | _a251p | ||
500 | _aIntroduction: a new language and a necessary craft A brief history of Dataviz: the art and science that built a new language When a chart hits our eyes: some science of how we see Two questions -> four types: a simple typology for chart making Better charts in a couple of hours: a simple framework Refine to impress: getting to the "feeling behind our eyes" Refine to persuade: three steps to more-persuasive charts Persuasion or manipulation: the blurred edge of truth Present to persuade ; getting a good chart to their eyes and into their eyes Visual Crit: how to practice looking at (and making) good charts Conclusion: keep going. | ||
600 |
_aBusiness Presentations - Charts Diagrams _98971 |
||
942 |
_2ddc _cLB _k658.452 _mBER |
||
999 |
_c104817 _d104817 |