000 01231aam a2200193 4500
003 OSt
005 20170105105647.0
008 170105b xxu||||| |||| 00| 0 eng d
020 _a9781633690707
040 _c
082 _a658.452
_bBER
100 _aBerinato, Scott
_98970
245 _aGood Charts: The HBR Guide to Making Smarter More Persuasive Data Visualizations
260 _bHarvard Business Review Press
_c2016
_aBoston
300 _a251p
500 _aIntroduction: a new language and a necessary craft A brief history of Dataviz: the art and science that built a new language When a chart hits our eyes: some science of how we see Two questions -> four types: a simple typology for chart making Better charts in a couple of hours: a simple framework Refine to impress: getting to the "feeling behind our eyes" Refine to persuade: three steps to more-persuasive charts Persuasion or manipulation: the blurred edge of truth Present to persuade ; getting a good chart to their eyes and into their eyes Visual Crit: how to practice looking at (and making) good charts Conclusion: keep going.
600 _aBusiness Presentations - Charts Diagrams
_98971
942 _2ddc
_cLB
_k658.452
_mBER
999 _c104817
_d104817