| 000 | 00801aam a2200181 4500 | ||
|---|---|---|---|
| 008 | 170111b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781138849198 | ||
| 082 |
_a658.802 _bANK |
||
| 100 |
_aAnker, Thomas Boysen _99103 |
||
| 245 | _aTruth in Marketing: A Theory of Claim-Evidence Relations | ||
| 260 |
_bRoutledge _c2016 _aOxon |
||
| 300 | _a129p | ||
| 440 |
_aRoutledge Focus on Business and Management _99104 |
||
| 500 | _a1. Specifying the Domain 2. The Classical Pragmatic Theory of Truth 3. The Correspondence Criterion of Truth 4. The Coherence Criterion of Truth 5. The Instrumental Criterion of Truth 6. Alethic Pluralism | ||
| 600 |
_aDeceptive Advertising _99105 |
||
| 600 |
_aMarketing - Moral and Ethical Aspects _99106 |
||
| 942 |
_2ddc _cLB _k658.802 _mANK |
||
| 999 |
_c104915 _d104915 |
||