000			01108nam a2200205 4500
008			161230b xxu||||| |||| 00| 0 eng d
020			_a9781138804692
082			_a658.827 _bHED
100			_aHeding, Tilde _98857
245			_aBrand Management: Research, Theory and Practice
250			_a2nd ed
260			_bRoutledge _c2016 _aOxon
300			_a307p
500			_aPart I: Setting the scene 1. Introduction 2. Overview: brand management 1985-2015 3. Taxonomy of brand management 1985 Part II: Seven brand approaches 4. The economic approach 5. The identity approach 6. The consumer-based approach 7. The personality approach 8. The relational approach 9. The community approach 10. The cultural approach Part III: Other perspectives 11. Other categorizations of brand management 12. Keywords in brand management
600			_aBrand Name Products - Management _99117
600			_aBranding (Marketing) _99139
700			_aKnudtzen, Charlotte F. _98858
700			_aBjerre, Mogens _98859
942			_2ddc _cLB _k658.827 _mHED
999			_c105360 _d105360