000			01146nam a2200169 4500
008			170215b xxu||||| |||| 00| 0 eng d
020			_a9781137425836
082			_a658.11 _bHIL
100			_aHill, Inge _99683
245			_aStart Up: A Practice Based Guide For New Venture Creation
260			_bPalgrave Macmillan _c2015 _aNew York
300			_a417p
500			_a1. Enterprise and individuals in society and economy 2. Personal career paths and motives to start an enterprise 3. Which idea is a business opportunity for you? 4. Scanning the environment - Researching the industry 5. Finding or creating a market? 6. Operational design and set up 7. Business modelling that fits 8. Legal issues and Governance 9. Where is the money? 10. Show me the money - Financial planning and pricing 11. Opportunity modelling 12. Business planning and Start-up - Launch 13. Marketing planning and implementation 14. Public Relations and sales 15. Getting up and running 16. Just started - Risky?
600			_aNew Business Enterprises - Management _99685
600			_aSmall Business _99686
942			_2ddc _cLB _k658.11 _mHIL
999			_c105383 _d105383