| 000 | 01314aam a2200181 4500 | ||
|---|---|---|---|
| 999 |
_c105388 _d105388 |
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| 008 | 170215b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781137466679 | ||
| 082 |
_a658.8342 _bCHA |
||
| 100 |
_aChakravarti, Amitav _936008 |
||
| 245 | _aWhy People (Don’t) Buy: The Go and Stop Signals | ||
| 260 |
_bPalgrave Macmillan _c2015 _aNew York |
||
| 300 | _a223p | ||
| 500 | _a1. Three causes Why successful consumer insights are still a hit-or-miss affair 2. The 100 calories paradox An insightful packaging innovation 3. Pricing disaster at JC Penney Know how your price cues operate 4. Tata Nano, the world's cheapest car Low price can backfire 5. When not to discount Inexpensive wines and employee discount for everyone 6. Avoid discordant pricing Do you know your consumer's mindset? 7. Paying for medicines and Tickle Me Elmo Beware of unfairness cues 8. Credit cards and obesity Small changes, big side effects 9. Why paying people to donate blood does not pay Insights for public policy and prosocial behavior 10. Five steps to actionable consumer insights How to lead and manage the insights process | ||
| 600 |
_aConsumer Behavior _99675 |
||
| 600 |
_aMarketing Research _91448 |
||
| 700 |
_aThomas, Manoj _99676 |
||
| 942 |
_2ddc _cLB _k658.8342 _mCHA |
||