000 00633nam a2200169 4500
999 _c105839
_d105839
008 170328b xxu||||| |||| 00| 0 eng d
020 _a9780500518960
082 _a658.827
_bJOH
100 _aJohnson, Michael
_934903
245 _aBranding: In Five and a Half Steps - With Over 900 Illustrations
260 _bThames and Hudson Ltd.
_c2016
_aLondon
300 _a320p
500 _a1. Investigate 2. Strategy and Narrative 2.5. Bridging the Gap 3. Design 4. Implement 5. Engage or Revive
600 _aBranding (Marketing)
_921041
600 _aBrand Name Products
_921205
942 _2ddc
_cLB
_k658.827
_mJOH