000			01508aam a2200181 4500
999			_c106030 _d106030
008			170505b xxu||||| |||| 00| 0 eng d
020			_a9781446296622
082			_a174.4 _bEAG
100			_aEagle, Lynne _934860
245			_aMarketing Ethics and Society
260			_bSage Publications India Pvt. Ltd. _c2015 _aNew Delhi
300			_a300p
500			_a1. Introduction to Marketing Ethics / Lynne Eagle 2. Criticisms of Marketing / Lynne Eagle, Stephan Dahl and David R. Low 3. Contrasting Perspectives on Marketing Ethics / Stephan Dahl and Fannie Yeung 4. Ethical Issues in Marketing Relationships / Lynne Eagle and Stephan Dahl 5. Ethics in New Media / Stephan Dahl 6. Ethical Consumption / Stephan Dahl and Nadine Wähning-Orga 7. Marketing to Young and Vulnerable Consumer Groups / Stephan Dahl and Lynne Eagle 8. Promotion of Harmful Products / Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low 9. Lifestyle, Health and Pharmaceutical Marketing / Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle 10. Tourism, Heritage, Cultural, Arts and Cause-Related Marketing / Lynne Eagle, Tracey Mahony and Stephan 11. Ethics in Social Marketing / Lynne Eagle, Stephan Dahl and David Low 12. Legislation, Regulation and Ethics / Stephan Dahl and Kathleen Mortimer
600			_aMarketing - Social Aspects _912028
600			_aMarketing - Moral and Ethical Aspects _99106
700			_aDahl, Stephan _913000
942			_2ddc _cLB _k174.4 _mEAG