000			01700aam a2200169 4500
008			170412b xxu||||| |||| 00| 0 eng d
020			_a9789813201965
082			_a658.8 _bKOT
100			_aKotler, Philip _91412
245			_aMarketing for Competitiveness: Asia to The World! In the Age of Digital Consumers
260			_bWorld Scientific Publishing Co. Pte. Ltd. _c2017 _aSingapore
300			_a288p
500			_aPreface: The Anatomy of Change 1. Technology as the Primary Driver 2. Political-Legal, Economy, and Social Culture as the Main Drivers 3. Market as the Ultimate Driver Summary Part I: Marketing is Transforming? Competitive Landscape: The Dynamic Arena 4. Product-Centric Perspective: Connectivity in Product Development 5. Customer-Centric Perspective: Connecting with the Digital Consumer 6. Human-Centric Perspective: Doing Good by Doing Well in the Connected World Summary Part II: Marketing is Moving? Competitive Position: The Core Essence 7. Being Strategy: From Positioning to Confirmation 8. Core Tactic: From Differentiation to Codification 9. Value Indicator: From Brand to Character Summary Part III: Marketing Is Creating? Competitive Marketing: The Whole Set 10. Marketing Strategy for Value Exploration 11. Marketing Tactic for Value Engagement 12. Marketing Value with Values Summary Postface Glorecalization Mindset: Asia to the World! 13. Asia's Local Champions 14. Asia's Regional Players: Asia Vision, Local Actions 15. Asia's Multinational Companies: Global Value, Regional Strategy, Local Tactics Summary
600			_aMarketing _911358
600			_aDigital Consumers _911359
942			_2ddc _cLB _k658.8 _mKOT
999			_c106649 _d106649