000			05021nam a22002177a 4500
008			170209b xxu||||| |||| 00| 0 eng d
020			_a9789386256324
082			_a658.8 _bCON
245			_aNICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy
260			_aNew Delhi _bExcel India Publishers _c2017
300			_a412p
500			_aSection I: Consumer Behavior 1. A Study on Customer Buying Preferences towards Smartphones in Jaipur City / Punam Mishra 2. Customers Susceptibility towards Reference Group: An Empirical Analysis / Sanskrity Joseph, G. K.Deshmukh and S.K.Indurkar 3. Study of Nudge as a Marketing Tool for Improving the Marketing Performance in Passenger Car Market in Urban Maharashtra / Pallavi Mehta and Gupta Manish Ishwardayal 4. Role of Farm Equipment Dealer in Farmer’s Purchase Decision Making Process / Subrat Sahu 5. A Study on Buying Behaviour of Women Regarding Apparel Industry in Ahmedabad / Gurmeet Singh and Kena Shah 6. A Study on Buying Behaviour on Selecting Mobile Services with Special Reference to the Jabalpur City / Sourabh Jain and Sheetal Kaur Ahuja 7. Analysis of Service Quality of Freight Forwarding Industry and its Impact on Consumer Satisfaction / Belur O. Baxi and Harikrishan Chaurasiya 8. Ethnocentrism and Workplace Dynamics / Indu Rao and Rajwinder Kaur Section II: Brand Management & Digital Marketing 9. Fuzzy Logic Application to Brand Assessment for Smartphones in India / Vivek Bhatt and Shriram Kadiya 10. Boys and their Bikes: Studying the Relationship using Brand Romance, Brand Attitude and Brand Loyalty / K. Navaneethakrishnan and A. S. Sathish 11. Alternate Branding Strategies for Foods Delivery and Discovery Wedsites / Aditya Gopal Kovvali and PriyaKothiyal 12. Online Buying Behavior of Working Women of Indore: With Reference to Clothing & Apparel Sector / Dhanashree Nagar and Kshama Ganjiwale 13. Digital Marketing: A Case Study on Taral Dalal / Shilpa Sawant, Madhavi Mundada and Ritu Mishra 14. Indian e-Commerce and Department of Post: A Win-Win Cpmboination / Nityesh Bhatt and Yogesh Mungra 15. Features Exploration: Analysis of Literature on Search Engine Optimization / Sunita Guru, Riya Shah 16. Usage of Social Media among Housewives / Palak Gadhiya 17. Perceived Riskin Online Shopping within Specific Product Categories / Yash Rathi, Arth Ganatra and Harsh Jhaveri 18. Application of Learning Theories to Mobile Learning in India: An Empirical Study / Jayendra Bharati V. and R. Srikanth 19. Leaving on a Jet Plane: Travel Blogging to Improve Sales / Shilpa Sawant and Urvi Talaty Section III: Marketing Channel & Cross-Culture Marketing 20. Trend Analysis of Advartisement Expenditure in India / Hatim Fakhruddin Kayumi 21. Interpersonal Relationship with Intermediaries: A Strategic Advantage to Beat Competition / Kriti Sharma and Shikha Bhargava 22. Devising the Pricing Strategy for Nested Markets during Festival Season – A Study Conducted During the Onam Festival in Kerala / Baba Gnanakumer P. 23. Supply Chain Management Practices and its Implications on Firm’s Strategy / Jitendra Nenavani 24. Convergenace of Culture and Social – Enterprises: A Multiple Case Study of Social Enterprises in Boosting the Hand-Embroidery Creative Sector of Gujarat / Vaishali Padhiar and Renuka Garg 25. Cross- Cultural Issues in Marketing / Shrawan Kumar Singh Section IV: Other Sub Themes of Marketing 26. A Study on the Challenges Facing Small-Scale Women Entrepreneurs: A Case of Madhya Pradesh / Arpan Shrivastava and Sopnamayee Acharya 27. Reaction to MGNREGA’s Advertisement Stimuli: A Fuzzy Perspective / Shriram Kadiya, Sapna Parashar and Vivek Bhatt 28. Sales and Marketing Management Competency Framework: An Integrated Approach to Evaluate and Refine Organizational Performance with Respect to Pharmaceutical Industry in Gujarat / Manasi Parekh 29. Pokemon Go: Leveraging the Game by Marketers / Vinay Sharma, Aditi Malaiya and Vinod M. Lakhwani 30. An Assessment of the Role of Student Satisfaction in Internal Marketing / Manisha Singh 31. Emergence and Evolution of Marketing / Rajnish Jain and Deepak K. Srivastava 32. Challenges and Policy Implications for Marketing Green Bonds / Pawan Kumar Chugan, Yogesh Mungra and Kathak Mehta 33. Determinants of Language in Effective Advertising and Marketing / Monali Chaterjee 34. The Dynamic Relationship Between Macroeconomic Factors and the Bombay Stock Exchange / Rushil Garg and Nikunj Patel 35. Online Grocery Shopping: Trends, Opportunities and Challenges in the Indian Market / Neha Singh and Sanjay Jain
600			_aCustomer Behaviour _99518
600			_aBrand Management _97034
600			_aDigital Marketing _99519
600			_aCross-Culture Marketing _99520
700			_aJoshi, Tripurasundari _eEditor _99517
700			_aAagja, Jayesh P. _eEditor _91642
700			_aParashar, Sapna _eEditor _93733
942			_2ddc _cLB _k658.8 _mCON
999			_c106675 _d106675