000			00976nam a2200181 4500
008			170628b xxu||||| |||| 00| 0 eng d
020			_a9781137359162
082			_a658.827 _bROL
100			_aRoll, Martin _915195
245			_aAsian Brand Strategy: Building and Sustaining Strong Global Brands in Asia
250			_aRev. and Updated
260			_bPalgrave Macmillan _c2015 _aHampshire
300			_a335p
500			_a1. Introduction 2. Branding – The Drive of a Successful Business Strategy 3. Transforming How we Understand Asian Cultures and Consumers 4. Asian Country Branding 5. Celebrity Branding in Asia 6. Asian Brand Strategy 7. Successful Asian Brand Cases 8. Aspiring Asia Brand Cases 9. Ten Steps to Building an Asia Brand 10. Asian Brands Towards 2020 – A New Confidence in the Boardroom 11. Conclusion
600			_aBrand Name Products - Asia _915197
600			_aProduct Management _915198
942			_2ddc _cLB _k658.827 _mROL
999			_c107529 _d107529