000			01965nam a2200169 4500
008			171208b xxu||||| |||| 00| 0 eng d
020			_a9780262029919
082			_a658.8 _bFRO
245			_aFrom Little's Law to Marketing Science: Essays in Honor of John D.C. Little
260			_bThe MIT Press _c2016 _aMassachusetts
300			_a487p
500			_a1. John D. C. Little: A Profile / Glen L. Urban Part I: Marketing Science: Managerial Models 2. Optimal Internet Media Selection / Laoucine Kerbache 3. Strategic Marketing Metrics to Guide Pathways to Growth / Pamela D. Morrison 4. Moving from Customer Lifetime Value to Customer Equity / Andre Bonfrer 5. Deriving Customer Lifetime Value from RFM Measures: Insights into Customer Retention and Acquisition / Makoto Abe 6. Building and Using a Micromarketing Platform / Masahiko Yamanaka 7. Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability / Kamel Jedidi 8. Morphing Banner Advertising / John R. Hauser Part II: Marketing Science: Decision Information Models 9. Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets / Daria Dzyabura 10. Decision Process Evolution in Customer Channel Choice / Scott A. Neslin Contents note continued: 11.The Value of Social Dynamics in Online Product Ratings Forums / Michael Trusov 12. Uninformative Advertising as an Invitation to Search / Jiwoong Shin 13. Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test / Fred M. Feinberg Part III: Little's Law: Current State 14. Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio: A Working Prototype / John D. C. Little 15. Closing Statement
600			_aMarketing - Management _923711
700			_aHauser, John R. _eEditor _922858
700			_aUrban Glen L. _eEditor _922859
942			_2ddc _cLB _k658.8 _mFRO
999			_c108320 _d108320