000 00728nam a2200169 4500
008 171121b xxu||||| |||| 00| 0 eng d
020 _a9781625278456
082 _a658.802
_bSWE
100 _aSweetwood, Adele
_922259
245 _aThe Analytical Marketer: How to Transform Your Marketing Organization
260 _bHarvard Business Review Press
_c2016
_aMassachusetts
300 _a180p
500 _a1. The customer decision journey has changed 2. Adopting an analytical mind-set 3. Realigning your structure 4. Building talent and skills 5. Leading the analytical organization
600 _aMarketing - Management
_922260
600 _aQuantitative Research
_9199
942 _2ddc
_cLB
_k658.802
_mSWE
999 _c108672
_d108672