000 | 00728nam a2200169 4500 | ||
---|---|---|---|
008 | 171121b xxu||||| |||| 00| 0 eng d | ||
020 | _a9781625278456 | ||
082 |
_a658.802 _bSWE |
||
100 |
_aSweetwood, Adele _922259 |
||
245 | _aThe Analytical Marketer: How to Transform Your Marketing Organization | ||
260 |
_bHarvard Business Review Press _c2016 _aMassachusetts |
||
300 | _a180p | ||
500 | _a1. The customer decision journey has changed 2. Adopting an analytical mind-set 3. Realigning your structure 4. Building talent and skills 5. Leading the analytical organization | ||
600 |
_aMarketing - Management _922260 |
||
600 |
_aQuantitative Research _9199 |
||
942 |
_2ddc _cLB _k658.802 _mSWE |
||
999 |
_c108672 _d108672 |