000			02382nam a2200193 4500
008			171213b xxu||||| |||| 00| 0 eng d
020			_a9788126568079
082			_a658.8 _bSTR
100			_aStratten, Scott _923162
245			_aUnMarketing: Everything has Changed and Nothing is Different
250			_a2nd ed
260			_bWiley India Pvt. Ltd. _c2017 _aNew Delhi
300			_a290p
500			_a1. Introduction 2. Everything Has Changed and Nothing Is Different 3. The Hierarchy of Buying 4. A Word on Experts 5. Trust Gap 6. ROD: Return on Donuts 7. Restaurant That Didn't Get It 8. Cold-Calling 9. Aiming Your Company at the Bottom of the Barrel 10. Pull and Stay 11. Reasons Why Companies Don't Use Social Media 12. Social Media (Social Currency as Well) 13. Twitter versus Facebook versus LinkedIn 14. Social Media Platforming 15. UnPodcasting 16. HARO 17. The Game Has Changed: Immediacy and Relevancy 18. Publicized Customer Service 19. Don't Bank on the Bold 20. Seven Deadly Social Media Sins 21. The Millennials Are Coming 22. How Twitter Changed Scott's Business 23. Tassimo 24. Domino's--Word of Mouth: Mouths Are Moving . . . 25. Naked Pizza 26. Don't Feed the Trolls 27. Social Media for Social Good 28. Your Website--Old School versus New School 29. Your Captcha Is Craptcha 30. Experience Gap 31. Raising and Keeping the Bar High--Cirque 32. Stirring Coffee 33. Using "Stop Start Continue" 34. Zappos 35. Rockport 36. Fresh Books 37. Why You Can't Learn from Millionaires 38. Authenticity and Transparency 39. For Whom the Bell Mobility Tolls 40. Scott's Transparency on Twitter 41. You’re Transparency 42. Affiliates 43. Testimonials 44. Best Sellers 45. Why Being a Work-at-Home Mom Is Bad for Business 46. Hello? Walmart? 47. Idea Creation 48. Idea Delivery 49. Doing In-Person Seminars 50. Tele-Seminars (now Webinars) 51. Viral Marketing 52. Video 53. Be Prepared for Success 54. Undercover UnMarketing 55. Putting It into Practice 56. Lush 57. Trade Shows 58. Social Media at Trade Shows 59. UnNetworking: Why Networking Events Are Evil 60. The Awesomeness of Being a 2.0 Author 61. The UnTour 62. The UnEnd
600			_aUnMarketing _925197
600			_aPush and Pray _925198
700			_aStratten, Alison _923163
942			_2ddc _cLB _k658.8 _mSTR
999			_c108749 _d108749